Privacy Policy

Last Updated: May 15, 2026

This Privacy Policy describes how AutoCompareGuides ("we," "us," or "our") collects, uses, and shares information about visitors ("you" or "users") to autocompareguides.com (the "Site"). By using the Site, you agree to the practices described below. If you do not agree, please do not use the Site.

1. About Us and the Service We Provide

AutoCompareGuides is an independent, advertising-supported publisher that provides informational content about auto insurance and directs visitors to third-party comparison platforms through outbound affiliate links. We are not an insurance company, agent, broker, or agency, and we do not sell, quote, or bind insurance. We do not collect personal information for the purpose of generating insurance quotes. When you click an outbound link on the Site (such as "Get Started"), you leave the Site and are redirected to a third-party platform that is solely responsible for collecting and processing your information under its own privacy policy.

2. Information We Collect

We do not ask you to submit any personal information directly on the Site (such as your name, email address, phone number, mailing address, or driving record). The information we receive is limited to:

a. Automatically Collected Information. When you visit the Site, our hosting provider and analytics tools may automatically receive: IP address and approximate location (city/region level); browser type, version, and language; operating system and device type; referring website or ad source; pages viewed, time spent on the Site, and click activity; and the date and time of your visit.

b. Cookies and Similar Technologies. We may use first-party cookies, local storage, and similar technologies to remember your preferences, measure traffic, and support conversion tracking for our advertising campaigns.

c. Server-Side Event Data (Conversion API). We use server-side conversion tracking, such as Google's Conversion API and similar tools, to measure the performance of our advertising. This means that when you take certain actions on the Site (for example, clicking an outbound link), our server may transmit event information — which may include hashed identifiers derived from your IP address, browser and device information, and event details — to advertising platforms such as Google. We do not transmit your name, email, phone number, or other directly identifying contact information through these tools, because we do not collect that information from you.

3. How We Use Information

We use the information described above to operate, maintain, and improve the Site and its content; measure traffic, engagement, and the performance of our advertising campaigns; detect, prevent, and investigate fraud, abuse, or security issues; and comply with applicable legal obligations. We do not use Site data to make decisions about insurance eligibility, pricing, or coverage.

4. How We Share Information

We may share the limited information described in Section 2 with:

  • Service providers that help us operate the Site (such as hosting, analytics, and security providers), under contractual confidentiality obligations.
  • Advertising platforms (such as Google), through server-side conversion tracking, for the purpose of measuring and optimizing our ad campaigns. These platforms may combine event data we send with information they independently collect about you.
  • Third-party comparison platforms to whom you are redirected when you click an outbound link. Once you leave the Site, the third party's privacy practices apply, not ours. We strongly encourage you to read the privacy policy of any third-party site before submitting personal information.
  • Legal and regulatory authorities where required by law, subpoena, court order, or to protect our legal rights.

We do not sell your personal information for monetary consideration. However, depending on how broadly "sale" or "sharing" is defined under certain U.S. state privacy laws, our use of advertising-related cookies or conversion tracking may be considered "sharing" or a "sale" for cross-context behavioral advertising purposes. See Section 7 for your rights.

5. Third-Party Links and Redirects

The Site contains outbound links to third-party websites, including our affiliate partner's comparison platform. We are not responsible for the content, privacy practices, data collection, communications, or operations of those websites. Once you click an outbound link, you are subject to the third party's terms of use and privacy policy. Any information you submit on those sites is governed solely by their policies.

6. Cookies and Tracking Technologies

We may use the following types of cookies and similar technologies: strictly necessary cookies required for the Site to function; analytics cookies that help us understand how visitors use the Site; and advertising and measurement cookies used to measure the effectiveness of our advertising campaigns, including through server-side conversion tracking. You can control cookies through your browser settings. You can also opt out of advertising personalization through tools such as Google's Ads Settings (adssettings.google.com) and the Digital Advertising Alliance's opt-out page (optout.aboutads.info).

7. Your Privacy Rights

Depending on where you live, you may have rights under state privacy laws, including the California Consumer Privacy Act (CCPA/CPRA), the Virginia Consumer Data Protection Act (VCDPA), the Colorado Privacy Act (CPA), the Connecticut Data Privacy Act (CTDPA), the Utah Consumer Privacy Act (UCPA), the Florida Digital Bill of Rights, and similar laws. These may include the right to know what personal information we have about you; the right to access or obtain a copy of that information; the right to correct inaccurate information; the right to delete your personal information; the right to opt out of the "sale" or "sharing" of your personal information, or out of targeted advertising; and the right not to receive discrimination for exercising your rights.

To exercise any of these rights, email us at support@autocompareguides.com with the subject line "Privacy Rights Request." We will verify your request and respond within the time frame required by applicable law. Because we do not collect names, emails, or other direct identifiers from you on the Site, we may have limited information to provide; in that case, we will explain what records we hold.

California "Do Not Sell or Share My Personal Information": California residents may opt out of the "sharing" of personal information for cross-context behavioral advertising by emailing support@autocompareguides.com. We also honor Global Privacy Control (GPC) signals from your browser where technically feasible.

8. Children's Privacy

The Site is intended for adults aged 18 and over. We do not knowingly collect information from children under 13 (or under 16 in certain jurisdictions). If you believe a child has provided information to us, please contact us so we can take appropriate action.

9. Data Security

We use commercially reasonable safeguards to protect the limited information we collect. No method of transmission over the internet is 100% secure, however, and we cannot guarantee absolute security.

10. Data Retention

We retain automatically collected information for as long as needed for the purposes described in this Privacy Policy, or as required by law.

11. International Visitors

The Site is intended for users in the United States. If you access the Site from outside the United States, your information will be transferred to and processed in the United States, which may have different data protection laws than your country of residence.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Material changes will be reflected by updating the "Last Updated" date at the top of this page. Continued use of the Site after changes are posted constitutes your acceptance of the updated Policy.

13. Contact Us

If you have questions about this Privacy Policy or our privacy practices, please contact:

AutoCompareGuides
Email: support@autocompareguides.com
Website: autocompareguides.com